Driving Brand Growth & Revenue Through Creative Strategy.

Creative Director specializing in performance marketing, generative AI systems, and scalable brand operations. ($15.6M revenue impact | 27x ROAS)

Impact

Work

Brand Transformation
Product & E-Commerce
Creative Operations
Campaigns & Commercials
Performance Marketing
AI & Innovation
Retail & Packaging Systems
Brand Voice & Storytelling
Retention & CRM Strategy

Myself

A smiling couple sitting on a white park bench outdoors during golden hour, with trees and sunlight in the background.
Smiling man with glasses and a beard sitting indoors near a window with plants.

Who am I?

I am a Creative Director who believes good creative isn't just about aesthetics, it's about performance. With 15+ years of experience partnering with brands like Disney, Pepsi, and LEGO, I build creative systems that streamline operations, integrate AI workflows, and deliver measurable ROI.

Who I’ve worked with

A close-up of a paper with the design of a calendar, displaying the month of January, with a red pencil on top.
Black and white illustration of a firefighter with a helmet and uniform, holding a hose.
Black-and-white photo of a man playing a guitar on stage during a live performance.
A person holding a white mug filled with coffee or tea.
Close-up of a green plant sprouting from soil in a pot.
A person in a gray hoodie and dark pants is doing a handstand against a white wall. Another person in a red top and dark pants is standing nearby, watching.
A person running outside on a dirt trail with trees and mountains in the background on a cloudy day.
Close-up of a 3D-printed wearable device with a digital display, buttons, and a flexible strap.
A group of people sitting on chairs on a stage, participating in a panel discussion or presentation, with a large screen displaying a presentation behind them.
Close-up of a bird's head and beak with a blurred background.
A black and white image of a woman holding a cat, both looking directly at the camera.
A woman sitting at a desk with a computer in a modern office setting.
Black trousers and a black jacket lying on a bed with a white pillow
A woman holding a microphone and a clipboard, speaking on stage at a conference with a large screen behind her.
Black and white drawing of a castle with a moat and flags, with a knight on horseback and a dragon nearby.
The image contains a mixed design of black geometric shapes on a white background, with parts resembling a stylized arrow and intersecting lines.
A group of cowboys riding horses in a rural area with mountains in the background.
A person tying a yellow shoelace on a shoe.
Black and white illustration of a person skiing down a slope, with snow-covered mountains in the background.
A close-up of a folded, textured fabric in dark color.
Silhouette of a cat sitting on a Windowsill, looking out the window at the night sky with the moon and stars.
Close-up of a black Visa credit card with the Visa logo in the top right corner.
Close-up of a bee on a yellow flower with a blurred background
A person holding a glass of beer with a view of the garden outdoors.
A black and white illustration of a skeleton with a bowtie, standing upright and facing forward.
Close-up of a black interface with orange circular elements and white icons, resembling a control panel or device screen.
Close-up of a hand with fingers resting on a keyboard, with a computer screen in the background.
Close-up of a colorful abstract pattern on a black background.
A collage of four images showing different types of breakfast foods and beverages, including a latte with latte art, a plate of eggs and toast, a bowl of fruit, and a glass of orange juice.
Illustration of a magnet attracting metal objects, with a rainbow spectrum indicating magnetic field lines.
A woman in a black beanie and gray hoodie working out with dumbbells in a gym, standing on a black mat.
A black and white cat lying on a rug with one paw extended forward and looking up.

A little more about me

A Creative Director action figure in packaging that includes a miniature laptop, sketchbook, mug with the word Inspire, and camera, set against a background of a workspace with framed pictures and a desk lamp.

I build creative engines that fuel business growth.

My philosophy is simple: Creativity without strategy is just decoration. I specialize in bridging the gap between "Brand Magic" and "Business Logic," building scalable systems that allow creative teams to produce their best work without burnout. Whether architecting a 700-SKU design system or integrating Generative AI into enterprise workflows, I focus on one outcome: driving measurable revenue through creative excellence.

Off the clock, you’ll find me deep-diving into documentaries, optimizing my car detailing workflow, or occasionally reminiscing about the time Gene Simmons handed me an award.

Experience

1000Bulbs

Creative Director

2021-2025

1000Bulbs

Head of Visual Content

2016-2021

SnapBrothers Productions

Co-Founder & Executive Creative Director

2010-2016

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