Case Study

AI Product Description Workflow

Project Overview

To meet the growing demands of our product catalog, I developed a custom AI-powered copywriting workflow for our web publishing team at 1000Bulbs. This tool generates high-quality, brand-aligned product descriptions in a fraction of the time it previously took. By training the AI on our tone of voice, brand standards, and product structure—then wrapping it in a simple, user-friendly interface—we streamlined production while improving consistency, accuracy, and team efficiency.

The Challenge

Product descriptions were a significant bottleneck in our PDP publishing process. With thousands of SKUs and growing, the team faced:

  • Time-consuming manual writing

  • Inconsistent tone and structure across products

  • Frequent revisions due to unclear or off-brand messaging

  • A constant struggle to keep up with new product launches

We needed a scalable solution that could generate effective, on-brand content quickly—even for non-copywriters.

The Solution

I created a structured AI copywriting workflow using a custom-trained model and simple form interface. Web publishers now input basic product info (e.g. name, brand, key features), and the system generates a clean, well-written product description that aligns with our tone and PDP structure.

Key Features:

  • AI trained on brand voice, product category language, and structural patterns

  • Easy-to-use front-end form tailored for non-writers

  • Built-in prompt logic to guide tone, clarity, and technical accuracy

  • Fast, first-draft outputs that require minimal editing

My Role:

  • Led end-to-end strategy and system design

  • Trained the AI on brand voice, product formats, and tone

  • Iterated through extensive testing and prompt refinement

  • Built a front-end interface to simplify team usage

  • Onboarded and trained web publishing staff

  • Oversaw output quality and feedback loops

The Impact & Results

The system transformed our copywriting process for PDPs:

  • Significantly faster copy production (minutes, not hours)

  • More consistent tone and brand alignment

  • Fewer revisions and less editing overhead

  • Strong internal feedback from web publishers and leadership

  • Freed up writers and creatives for higher-value content work

  • Scalable system now being used across growing product lines

Final Takeaway

This project redefined how we approach product copy—not by replacing writers, but by empowering teams to move faster with confidence. By combining AI, brand training, and smart UX, we scaled quality content production and unlocked new creative bandwidth across the department.

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