A successful email campaign is a blend of smart strategy, compelling design, and targeted messaging. I oversee the creative direction for email marketing, ensuring that layouts, copy, and automation work together to drive engagement and conversions. By leading designers and copywriters, I help develop email campaigns that cut through inbox clutter and deliver measurable results.
Personalization that converts.
Beyond driving engagement, my email campaigns consistently deliver tangible results. By crafting personalized messages, targeted promotions, and enticing incentives, I've achieved an average conversion rate of 5% - a testament to the power of tailored communication. These campaigns not only drive sales but also provide invaluable insights into customer behavior and preferences, enabling continuous optimization and segmentation for even better performance.
From inconsistent to indispensable.
I led a complete overhaul of our email program—revamping design, tone, and automation from the ground up. Explore how we built a modular system that delivers faster turnaround times, stronger brand consistency, and higher engagement across every customer touchpoint.
Data-driven optimization.
My approach to email marketing is rooted in continuous improvement. I regularly conduct A/B testing on headlines, creative elements, and entire campaigns to refine and optimize email performance. This data-driven strategy ensures that each campaign builds on the success of the last, consistently pushing the boundaries of what's possible in email marketing.
Let’s chat.
Have a project in mind? Curious about my work? Or simply want to connect? Fill out the contact form, and I'll get back to you as soon as I can. Regardless of the reason, I appreciate your visit!
Talk
Connect with me on LinkedIn.