Case Study

Scalable PDP Infographic Templates

Project Overview

To enhance clarity and visual appeal on product detail pages (PDPs), we launched an initiative to create a scalable library of infographic templates. These assets were designed to clearly communicate key product features, specifications, and benefits in a visually engaging, brand-aligned format. As our catalog continues to grow, this system ensures both consistency and creative flexibility.

The Challenge

Existing designs were:

  • Inconsistent across product types

  • Time-consuming to produce

  • Visually disjointed and off-brand

We needed a system that would allow our team to quickly and consistently create high-end visuals that support both education and conversion.

Other than product photos, PDPs were text-heavy and visually sparse. Before implementing our infographic system, PDPs relied solely on dense technical copy and feature lists. Without visual aids, critical selling points were often overlooked—creating friction for customers and missed opportunities to engage.

The Solution

We developed a flexible, templatized infographic system, designed to visually communicate complex product attributes in an approachable, scalable format. The initial rollout included templates for:

  • IP Ratings

  • Key Features

  • Application Use Cases

  • Mounting Charts (e.g. High Bay)

  • Motion Sensor Savings

  • Color Temperature Scales

  • Beam Angles

  • Daylight Harvesting

  • Benefits of LED

  • Bulb Base & Shape Charts

  • CRI, Warranty, Shatter Resistance, and more

My Role:

  • Led the creative strategy and framework for the template system

  • Assigned and reviewed execution by the design team

  • Ensured brand alignment, visual consistency, and creative scalability

This infographic template visualizes the full Kelvin scale, highlighting the product’s specific color temperature—or range, in the case of selectable products. Rather than pre-rendering every possible variation, our designers can easily generate custom combinations on demand using the project file—ensuring visual accuracy for any new product without starting from scratch.

The Impact & Results

The new infographic system had a major impact on both team efficiency and user experience:

  • Infographic production time dropped from days to hours (or even minutes)

  • Reduced revisions and internal back-and-forth between teams

  • Positive feedback from merchandising and publishing teams on clarity and polish

  • Praised by leadership as a significant brand elevation tool

  • Designers now work faster with more consistency

  • Improved time-on-page and lower bounce rates on PDPs with infographics

  • Customer service received fewer product-related inquiries

  • Improved customer understanding of product differences

  • Faster, more scalable rollout of visuals for new product lines

  • New content types are now built on top of this system

  • The balance of ease-of-use and customization has unlocked long-term value

Final Takeaway

This infographic system proved that high-end visual storytelling doesn’t have to come at the expense of speed or scale. It established a new visual standard across our product pages while empowering our design team to move faster, work smarter, and support the customer journey more effectively.

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