Branding
A brand is more than just a logo—it’s the way people experience and remember you. From visual identity to messaging, I develop branding that’s strategic, cohesive, and built for impact. Whether it's a full rebrand, packaging design, or refining an existing identity, I make sure every touchpoint feels seamless and unforgettable.
Transforming brands through strategic vision.
At 1000Bulbs, I spearheaded the development of our first-ever brand book and guidelines, revolutionizing our visual identity. This comprehensive resource not only enhanced brand recognition but also improved internal alignment and efficiency. By defining and standardizing visual elements, we ensured consistency across all marketing materials, driving user engagement and boosting conversion rates.
In addition to 1000Bulbs, I've applied my branding expertise to our in-house lighting brand, PLT. By developing a distinct brand identity and guidelines, we've created a strong, recognizable presence that resonates with our target audience. This effort has not only improved customer engagement but also streamlined our marketing and eCommerce strategies.
Elevating in-house brands.
Driving results through creative leadership.
My approach to branding goes beyond aesthetics. I focus on aligning creative efforts with business goals and KPIs, ensuring that every design decision contributes to tangible outcomes. By leveraging data and analytics, I continuously refine our creative strategies to maximize ROI and drive business growth.
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