UX/UI
Every click, every scroll, every interaction should feel effortless. A great website isn’t just visually appealing—it’s intuitive, engaging, and built to convert. I design user-centric digital experiences that guide visitors naturally, keeping them engaged and driving them to take action.
Revolutionizing e-commerce through strategic design.
I've led a comprehensive overhaul of the 1000Bulbs website, advocating for a shift to a more flexible framework that enables quicker, easier, and safer implementations. This large-scale initiative involved extensive conceptual work, user testing, and design iterations. While the full implementation is ongoing, we've already seen positive results from smaller-scale changes and optimizations to specific pages and user flows.
Building brands from the ground up.
One of my proudest achievements has been the ground-up design and completion of a brand new website for our in-house lighting brand, PLT. This project showcases my ability to create a cohesive digital presence that aligns perfectly with brand identity while prioritizing user experience. The result? A significant boost in customer engagement.
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