Video

Video is one of the most powerful ways to capture attention and tell a brand’s story. I lead the creative direction for high-impact video campaigns, ensuring that everything—from concept development to final production—aligns with brand strategy and marketing goals. By collaborating with skilled videographers, editors, and motion designers, I help create video content that engages audiences and drives results.

Bringing brands to life on screen.

I’ve had the privilege of producing award-winning broadcast commercials, movie theater spots, and web videos for more than 50 major brands, including Johnson & Johnson, Pepsi, LEGO, Mattel, and Hasbro. These campaigns have driven millions of impressions and delivered measurable impact for both audiences and advertisers. One of my proudest moments: seeing one of my commercials air during the Super Bowl—a rare and rewarding milestone in any creative career.

Spotlight: “The Jingle” - a viral success story.

One of my proudest achievements is “The Jingle,” 1000Bulbs’ first-ever broadcast television commercial. This fun, musical-style spot featured a humorous montage of employees and customers singing about the benefits of buying lighting from 1000Bulbs—and even included a cameo from CEO Kim Pedersen as the delivery man. The commercial not only aired nationally but also became a viral sensation, racking up 4.4 million views on YouTube.

Versatility in video production.

My expertise extends beyond traditional advertising. I've created a wide array of video content, including:

  • Instructional and how-to videos

  • Branded content

  • Recruitment videos

  • Product spotlights

This diverse range of projects showcases my ability to adapt to different styles and objectives, always delivering high-quality content that resonates with the intended audience.

Hyper-personalized video retargeting that drove $15.6M in revenue.

To convert high-intent website visitors who had viewed but not purchased a product, we launched a dynamic video retargeting campaign utilizing real-time data personalization for the first time. Powered by SundaySky, these videos were customized at the moment of delivery, featuring the exact product each viewer last interacted with—complete with current pricing, brand details, and a clear call-to-action.

To strengthen engagement, the videos combined lifestyle imagery showcasing the product in use, a dedicated product scene, and key company USPs to build trust.

Driving results through strategic video content.

My approach to video production goes beyond creating visually appealing content. I focus on:

  • Aligning video strategies with company growth objectives

  • Analyzing performance metrics to refine creative strategies

  • Ensuring brand consistency across all video content

  • Leveraging innovative storytelling techniques to engage viewers

By combining creativity with data-driven insights, I create video content that not only captures attention but also drives meaningful business results.

Let’s chat.

Have a project in mind? Curious about my work? Or simply want to connect? Fill out the contact form, and I'll get back to you as soon as I can. Regardless of the reason, I appreciate your visit!

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Connect with me on LinkedIn.