Case Study

Dynamic Video Retargeting

Project Overview

To convert high-intent visitors who viewed products but didn’t purchase, we launched a first-of-its-kind dynamic video retargeting campaign for our brand. Using SundaySky’s video personalization platform, we delivered customized videos in real time based on each viewer’s most recently viewed product. This included exact product details, current pricing, and brand information—wrapped in engaging storytelling and built to drive conversions.

The Challenge

Before this campaign, our retargeting strategies lacked personalization and missed opportunities to re-engage high-intent users. The core challenges included:

  • Low conversion rates from generic retargeting ads

  • No system for delivering video content tailored to individual product interest

  • Internal complexities setting up data feeds and dynamic creative logic

Before introducing personalization, our video ads were static and generic—failing to reflect the user’s product interest or buying intent. These uncustomized creatives led to low engagement, missed opportunities, and underwhelming performance.

The Solution

We partnered with SundaySky to develop a real-time personalized video ad strategy, triggered by product views on our site.

Key Features:

  • Dynamic video rendering at the moment of delivery

  • Product-specific visuals and pricing, matched to user behavior

  • Lifestyle imagery + company USPs to build emotional engagement and trust

  • Clear CTAs driving direct return visits

My Role:

  • Led the creative strategy and asset development to enable dynamic variation

  • Collaborated cross-functionally with data, development, and media teams

  • Oversaw visual consistency, messaging, and brand alignment across all video variants

  • Helped navigate the technical implementation of personalized feeds and scalable templates

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We designed modular wireframes for a 4-scene video structure, each tailored to dynamically adapt in real time. Using SundaySky’s platform, we built a scene-based framework and a flexible asset library—allowing for personalized video delivery that matched each user’s most recently viewed product. This system enabled us to scale creative efficiently while maintaining brand consistency across thousands of unique experiences.

The Impact & Results

The campaign far exceeded expectations, proving the power of personalized video at scale. It was a major success not only in performance but also in cross-functional execution and creative innovation—setting a new benchmark for video retargeting at our company.

Final Takeaway

Introducing real-time video personalization into our performance mix unlocked both efficiency and emotional relevance. This project elevated how we approach retargeting, broke internal barriers to creative scaling, and redefined what performance video could look like at 1000Bulbs.

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